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Stadiums, as well as the sports industry, need to be careful when striking the balance between effective commercialisation and over-doing it. How far is too far? How do you achieve recurring revenue but also maintain the focus on what the fans want - the sports? Download our article, featuring an exclusive interview with Azman Fahmi, CEO of the Perbadanan Stadium in Malaysia, to find out more. 

Here's just a few other content pieces you can download free of charge now:

How can stadiums of today manage fan experiences - how do you reach your fans, what type of fans are there and how can you keep them coming back?

BAS SCHNATER works for Dutch Premier League club AZ Alkmaar where he oversees fan engagement and database marketing. We sit down with him to discuss top tips on how they are driving fan engagement

**Book your seats by Friday, 26th January 2018, to save SGD300 on your conference package. Register here**
2nd Annual Stadiums And Arenas Asia Summit | Equarius Hotel, Singapore
February 27 - 28th 2018 |
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